Amancio originally called the store Zorba, after the film Zorba The Greek. So why aren't we currently stocking up on statement coats from Zorba? Well, apparently the film was quite popular, and there was a bar just two blocks away from his shop with the exact same name.
The owner of the bar demanded that Amancio's clothing shop be renamed to avoid confusion, however he had already made the molds for the letters in his store sign. So, the fashion pioneer simply reworked the letters to see what other names he could create before settling on 'Zara.'
Kind of a great story, don't you think?