Blake Lively's Instagram page is a visual reminder for fans that true love really does exist courtesy of her hilarious trolling of husband Ryan Reynolds.
But yesterday (November 17), the actress left social media followers concerned after deleting every single post - bar one.
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If you take a look at her grid, all that remains is a still from the trailer for forthcoming film The Rhythm Section which the 32-year-old first posted on September 20.
A silver screen adaptation of the Stephanie Patrick thriller franchise, Lively takes on the role of Stephanie - an "ordinary woman on a path of self-destruction after her family is tragically killed in a plane crash".
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After discovering that the crash was not an accident, she vows to seek revenge.
Jude Law stars alongside the actress in The Rhythm Section which sees The Handmaid's Tale director, Reed Moreno, behind the camera.
"Stephanie is a survivor. She continues to test this in herself. Everything she puts herself through proves that," Lively told Bustle. "She puts herself in extreme circumstances, thinking she's trying to die, but she’s really trying to survive. She is constantly testing her inner strength as her self-worth is regularly undervalued, by her, first and foremost. But she knows, at her core, she’s worth more."
Although it's not the first time the mother-of-three has pulled the clever PR stunt, as Lively famously purged her Instagram feed last October to promote A Simple Favour.
A more dramatic bid to grace the headlines, the actress unfollowed everyone - including husband Ryan Reynolds - and changed her bio to: "What happened to Emily?"
She later started following 28 random accounts under the name of Emily Nelson - the moniker she undertook in the 2018 film.
Lively also took to Twitter to further tease the project and posted a photograph of a hangman puzzle - drawing further intrigue ahead of the film's release.
The Rhythm Section will be released in January 2020.