Kim has written extensively on the unexpected places she applies perfume on her website, Elite Daily reports, and alongside the usual suspects (hair, pulse points and so on), she names one we didn’t see coming: her bellybutton.
“Although the belly button isn’t commonly thought of as a pulse point, it is!” she exclaims. “It radiates heat, so applying perfume here will give off your signature scent all day long.”
“The inward shape of the belly button also captures the scent and creates a perfect place for application.”
So there you have it. Want to smell like Kim Kardashian? You now know how.
This article previously appeared on marie claire.