For Abloh, the new gig will challenge him to wear many hats at the same time. The Chicago-born designer is not only Kanye West’s friend and creative director, he’s also the man behind celebrated ready-to-wear brand Off-White, which he founded in 2013 and is beloved by celebrities like Bella Hadid and Kaia Gerber.
On Monday, Vuitton shared the news in an Instagram post. “Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today,” Louis Vuitton Chairman and CEO Michael Burke said in a statement.
“I feel elated,” Abloh told The New York Times. “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams,” he said. “And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start."
Abloh will debut his first Louis Vuitton show at Paris Men’s Fashion Week in June.