InStyle joined press from around the globe in Thailand for the launch event, which was hosted by Van Cleef & Arpels' president and CEO, Nicolas Bos, and kicked off with cocktails on the lawn of a traditional Thai residence located by Bangkok’s Chao Phraya River.
And while the warm night air and music that came courtesy of a string quartet could have easily kept guests outside for hours, it was soon time to discover the banquet room.
Fittingly, everything inside the space from the shadows cast on the walls down to the flowers that decorated the long dining tables glowed red, pink and purple—the ruby’s spectrum of shades.
But the jewellery—that’s what this event was all about. After dinner, models circled the room adorned with Van Cleef & Arpels' ruby creations, including the Impérial necklace that features nine strings of transformable ruby beads and the Amour Sacré clip that showcases the maison's signature mystery set technique.
All 60 Treasure of Rubies pieces are showstoppers, but the collection's piece de resistance is undoubtedly the Flamboyant transformable necklace. Centred around a ruby that was kept privately for many years before Van Cleef & Arpels acquired the stone, according to the maison’s gemmological experts, its colour is perfect and size rarely matched.
The next day, being taken through the range up close, the rare ruby, which can transform to be worn as a ring or a clip, was the only piece kept under a protective case—but even that couldn't dim it's mesmerising sparkle.
It’s safe to say that after discovering the Treasure of Rubies collection, more than a few women walked away with a new-found gemstone allegiance.