Over the weekend, Kris Jenner teased on Twitter that daughter Kendall was "brave and vulnerable" for sharing her "most raw story in order to make a positive impact", adding the story will "help foster a positive dialogue."
Kris added in another Tweet: "Make sure to watch Kendall Jenner's Twitter on Sunday night to find out what I'm talking about and be prepared to be moved."
The Kar-Jenner matriarch added the tags, "#bethechange, #shareyourstory, and #changetheconversation", which unsurprisingly left fan questioning what the huge announcement was set to be.
Given the current socio-political climate, many fans predicted that Kendall, being one of the most followed celebrities on the social media platform, would use her significant following to bring attention to a noteworthy cause.
Finally, fans were given the answer they were waiting for - Kendall was announced as ProActiv's newest ambassador.
At the 2018 Golden Globe Awards, the 23-year-old model was heavily criticised on social media for attending the ceremony with visible blemishes, making it unsurprising she decided to announce her exciting new role a year on.
“A lot of people have seen me struggling with acne mostly through paparazzi photos or the Golden Globes,” she told People. “I had exhausted all other options and [decided to] try Proactiv. It really worked for me. I feel great on the inside and out.”
However, since Kendall's announcement, some Twitter users have hit back at the Keeping Up With The Kardashians star for 'queerbaiting' her fans.
Queerbaiting refers to the practice of hinting at, but not actually depicting, a same-sex romantic relationship.
Despite Jenner having stated on the record that she isn’t gay, fans speculated the reality star was set to come out as bisexual.
Speaking to Vogue last year, Jenner said "I don’t think I have a bisexual or gay bone in my body… I’m not gay. I have literally nothing to hide."
Safe to say, Twitter had a lot to say about Kendall's newest gig.