In breaking down the tactful process of forming each hashtag, Marielle relies heavily on rhymes, puns, and idioms, in yielding a creation that's truly one-of-a-kind. A special list of instructions from a theme-loving couple can also lend a hand in the creative process. "It depends on what the couple is looking for—I always ask if they have special instructions, and many times they do: please don't use my maiden name, can you make it Disney-themed, we want to incorporate Chance the Rapper lyrics...the list goes on."
Having seen her fair share of traditional names like Smith, Jones, and Roberts, Marielle discloses that the more unconventional the surname, the more unique the pun. "Half of the difficulty of my job is coming up with hashtags for people that have never been used before, or only used once or twice on Instagram, because seriously, it's impossible to keep tabs on the entire Internet," she explains. "Imagine how many Smith weddings there are vs. Trautwein weddings or Nordhus weddings or Rahman weddings." In reminiscing on some of her most prized hashtag designs, Marielle confesses that she's completed over 300 orders, and formulated over 1,000 hashtags since starting her business last year—a sky-rocketed number since some couples request up to five hashtags for their event. As for her favorites, the charm and resourcefulness is truly unrivaled.
Tres Penny and Katie Smith: #PennyFoundHisDime and #WithoutATres (Bachelorette)
Jessica Kennemer and Case McCoy: #JessCaseScenario
Lauryn Buza and Brennan Best (Cabo Wedding): #fiBESTa
Molly Goldbach and Chad Tempo: #MollyPicksUpTheTempo
Lexi Baltazar and Suleymaan Choudhry: #ChoudreamTeam
Realizing the uniqueness of a hashtag that's been customized for one of the biggest celebrations of their life, couples have applied Marielle's creations to platforms extending far beyond just social media. "Hashtags, like flowers, the cake, or the dress, are just another extension of a couple's personality," explains Marielle, "people love incorporating them into their party "merch," if you will: save the dates/invitations, coasters, balloons, and even on the side of a bus." For one bachelorette party, the bride had her hashtag printed on koozies that read #MissusSippy, as an ode to her love of the southern state. "The possibilities are seriously endless, and the creativity never ceases to amaze me," states Marielle, who continues to generate her whimsical, wedding word play for couples on their big day.
This article originally appeared on InStyle.