Far from a simple virtual scrapbooking tool, Pinterest has become a bona fide trendsetter in recent years – as well as a definitive guide to what’s hot in pretty much every category. Want to know the biggest wedding trends for the year ahead? Pinterest can tell you. As for the hairstyle everyone’s asking for? Pinterest knows that, too.
Now, Pinterest has shared with Allure its number one most pinned mascara: the notoriously named Too Faced Better Than Sex. No surprises there: Too Faced’s hero product frequently tops bestseller lists the world over (you can read our beauty editor’s review here).
The Better Than Sex tube has been pinned a staggering 61,000 times over the last year alone. Keen to try? It’s waiting for you at Mecca.
This article previously appeared on marie claire.