Australian swim and activewear label We Are Handsome is renowned for its unique digital prints that take inspiration from the natural world, and for its latest capsule collection the brand has zeroed in on the Great Barrier Reef. And it's not just because the breath-taking beauty of the reef creates a pretty print—the collection, created in partnership with global retailer YOOX, will contribute to the preservation of the natural wonder through proceeds of the sales, which will benefit the Great Barrier Reef Foundation.
Fittingly launching on Earth Day (April 22nd), the six-piece collection consists of swimwear, leggings and a tee, while gorgeous Australian model Elyse Knowles fronts the campaign.
Speaking about why she chose to become involved in the project, Knowles explains, "I grew up skating, surfing and always playing outside. I believe the beauty of Australia’s natural landscapes, environments and animal species are something future generations need to enjoy too."
And her favourite pieces from the collection? "I love the classic string bikini. It is universally flattering, and the We Are Handsome print makes it that much cooler. I’m also loving the zip crop top because it’s an edgy alternative to a standard bikini, and the extra sun protection is a bonus."
We Are Handsome x YOOX string bikini, approx. $297; yoox.com
We Are Handsome x YOOX crop bikini, approx. $387; yoox.com