Australian swim and activewear label We Are Handsome is renowned for its digital prints that take inspiration from the natural world. For its latest capsule collection the brand has zeroed in on the Great Barrier Reef—and not just because the natural wonder creates a pretty print.
The collection, created in partnership with global retailer YOOX, will contribute to the preservation of the reef through proceeds of the sales which will be donated to the Great Barrier Reef Foundation.
Launching on Earth Day (April 22nd) with a campaign fronted by gorgeous Australian model Elyse Knowles, the six-piece range consists of swimwear, leggings and a tee.
Speaking about why she chose to become involved in the project, Knowles explains, "I grew up skating, surfing and always playing outside. I believe the beauty of Australia’s natural landscapes, environments and animal species are something future generations need to enjoy too."
And her favourite pieces from the collection? "I love the classic string bikini. It is universally flattering, and the We Are Handsome print makes it that much cooler. I’m also loving the zip crop top because it’s an edgy alternative to a standard bikini, and the extra sun protection is a bonus."
We Are Handsome x YOOX string bikini, approx. $297; yoox.com
We Are Handsome x YOOX crop bikini, approx. $387; yoox.com