See how different (but equally lovely) it looks on Gwyneth Paltrow, Emma Roberts and Alexa Chung:
Olivia Palermo, Salma Hayek, Olivia Culpo (she's pictured wearing it at the top of this article), Nicole Kidman and Amal Clooney are also big Pillow Talk fans – Clooney wore the lip liner on her wedding day, according to Allure.
But if you want Pillow Talk coating your own pout, you’ll have to hurry – it’s currently in stock, but sells out worldwide routinely. Call it the Hollywood effect.
This article previously appeared on marie claire.