As Allure so helpfully uncovered, the current fave of Pinners everywhere is the NYX Soft Matte Lip Cream in London. The liquid lipstick is the most pinned nude lip of them all, with a staggering 190.3k repins to its name.
The best bit? It can be yours for just $12.95 from Priceline. Yep – the most pinned lippie probably costs less than your lunch.
Like all good liquid lipsticks, this NYX stick glides on like a gloss (all the easier to apply), but dries to a velvety matte, lipstick-like finish.
Source: Marie Claire