“The ad highlights the daily realities women have with their breasts in an honest and authentic way,” Berlei hit back in a statement.
“Like the bra itself, the ad was designed to empower women to care for and invest in themselves.”
The underwear giant also argued that the ruling is just the tip of the iceberg, claiming this case simply "highlights society’s issues where breasts are classed as sexual property."
“They would also like to change the narrative of how brands advertise to women and hope to be able to take their message to their online community without being suppressed," they added.
You can watch the ad in full below:
This article originally appeared on Women's Health.