If you haven't heard of the cult-beauty brand The Ordinary just yet, you should be counting yourself lucky for Kim Kardashian West's beauty routine. The Keeping Up With The Kardashians star detailed her routine in a new blog post, revealing her favourite products, which included a serum by the affordable brand.
Known for minimalist packaging, sought-after ingredients and - most importantly - the low price tag, The Ordinary has fast become a millennial favourite. And, apparently, a KKW favourite too.
Among other things, one product the star swears by in her anti-ageing routine is the super affordable Granactive Retinoid 2% Emulsion ($17.90 AUD; theordinary.com).
On her site, Kim wrote that she relies on the brand's topical retinoid to smooth and reduce fine lines and wrinkles.
The product combines a 2% concentration of Granactive Retinoid with pure retinol to reduce the signs of ageing while also avoiding the irritation typically associated with retinoids.
If you're keen to add the product in to your daily routine, just remember to only apply it in the evening as using a retinoid makes your skin more susceptible to UV rays. You should apply a small amount to the skin after water-based serums but before heavier treatments including moisturiser.