Calling all beauty enthusiasts, we've found your new obsession. Buzzy new skincare brand, The Inkey List, has launched into Sephora Australia and it's said to rival The Ordinary. The brand is pioneering the notion that effective skincare should be affordable and accessible for all, with its ethos focused on simple, hero ingredients allowing customers to create their own bespoke skincare regimen.
The brand's founders strongly believe that all skincare products should be easy to navigate and understand. In other words, no more confusing ingredient lists and jargon. Instead, each product comes with its very own beauty translator - think Beauty For Dummies. This includes a basic rundown of what each product is, what it can do for you and your skin and what you should, and most importantly, shouldn't mix it with.
The best part about The Inkey List is that all the products retail under $25. The brand wants to provide you with what your skin needs, without breaking the bank. It also allows you to build your own bespoke skincare routine, focusing on the products your skin really needs. Below, a breakdown of some of the brand's best-selling products.
The Inkey List Hyaluronic Acid, $12
Hydration is essential for a healthy complexion, and this product works as a magnet for moisture, helping your cells retain as much of it as possible so that your skin feels and appears hydrated, plump and youthful. Use in the morning and evening straight after cleansing to really reap the benefits.
The Inkey List Caffeine Under Eye Serum, $18
This serum is derived from coffee and helps to reduce dark circles and fine lines. As caffeine is a diuretic it works to relieve water retention which can be a major cause of puffiness under the eyes.
The Inkey List Glycolic Acid Toner, $17
Derived from sugar cane, glycolic acid is an essential ingredient that helps to remove dead and dehydrated skin cells from the surface. This AHA gently exfoliates by working to unglue dead skin cells on the surface that cause dullness and enlarged pores.
The Inkey List Beta Hydroxy Acid Exfoliant, $20
BHA acts to unclog your pores, fight breakouts and blackheads and minimise excess oil on your skin.
Shop the range here.
This article originally appeared on marie claire Australia.