While putting charcoal on your face might sound very unglamorous - it's fast becoming one of the most trendy skincare ingredients of the last few years. Charcoal contains natural properties which act as a magnet, drawing impurities such as make-up and dirt out from the skin's surface.
Incorporating a charcoal-based product into your daily regimen can balance oil production and increase skin's radiance over time. Since it doesn't contain any nasty chemicals, this wonder ingredient can be used on most skin types including sensitive complexions while still being effective enough to tackle acne prone skin.
The benefits extend beyond your complexion - charcoal can be used all over your body and worked into your hair care regimen to balance an oily scalp. Enter The Body Shop's Himalayan Charcoal Purifying Glow Mask ($35) which sells once every fifteen seconds. Inspired by Ayurvedic traditions, this 100% vegan tingling clay mask is infused with bamboo charcoal, green tea leaves, and organic tea tree oil.
What's more? 97% of online reviewers revealing that they would recommend this charcoal mask to a friend. One enthusiastic reviewer wrote: "This is hands down the best face mask I’ve ever used! It smells amazing tightens your pores and holy, THE GLOW! I was shocked about how glowy my face looked after one use. You really should invest in this, plus the green tea leaves also works as an exfoliator which is another thumbs up for me. Trust me, you won’t be disappointed."
To accompany the cult product, the Body Shop just dropped the new Purifying Clay Wash ($22) for daily use. Whereas the mask is best applied only twice per week - leave on for five to ten minutes before gently washing off with warm water.
This article originally appeared on marie claire.