Taylor Swift never deviates from her signature blonde hair unless it's for a music video—but you already know this.
Still, this fact doesn't make the wig she's wearing in Sugarland's new "Babe" music video any less surprising. The singer looks unrecognizable in the video with bright red hair.
Swift's wig is styled in a deep, side-parted bob with loose curls. The look gives us Christina Hendricks Mad Men vibes, or a the more obvious reference, Jessica Rabbit.
Sugarland gave fans a sneak peek of the video at the CMT Music Awards yesterday, and Swift teased it on her social media channels ahead of its release.
The old Taylor's hair? It's dead—but only if the singer's latest music video calls for it.
This article originally appeared on InStyle U.S.