Swift, who made the announcements via Instagram Live, confirmed the name of the album as Lover and the release date as August 23. She said the album would host a whopping 18 songs (the biggest ever) and feature mostly love songs. The second single — ME! Is already out — will be released on Friday.
"It's very romantic," she teased on Instagram. "Not just simply thematic, like it's [not] all love songs... you can find some romance in loneliness or sadness, going through a conflict or dealing with things in your life."
The aesthetic of the album is very much in line with Swift’s new image. Sparkly, pink and whimsical, the new look is a dramatic departure from the singer’s Reputation album, which was packed with dark motifs and snakes.
The second single, You Need To Calm Down, will be released on Friday on Good Morning America, with the music video to follow a few days later.
"The music video [for it] doesn't come out for another couple of days, because I wanted you to hear the song first. There's a lot going on in the video."
Swift also announced a collaboration with British fashion designer Stella McCartney for a collection that will no doubt be based around the themes of romance.
"For the release of the Lover album, there's going to be the release of a collab with Stella McCartney. She's been a friend and a woman that I respect so much. She brings whimsy, imagination and romance to her clothes."
It looks like August is going to be a very pink, Taylor Swift-filled month indeed.