Sustainability has been a buzzword in the fashion industry for the last few years, but 2018 has seen more labels than ever pledging to go green. Recently, a total of 64 brands including Ganni, ASOS and Zara signed up to start producing more sustainable designs by 2020. Considering the fashion industry is the third most polluting in the world, the move is crucial for consumers and the environment alike.
In the interim, we’ve rounded up five of our favourite established sustainable brands already making a difference to the war on fashion waste.
REFORMATION: If you’ve been wistfully double-tapping everyone’s European summer snaps on Instagram recently, you’ll have undoubtedly come across a Reformation dress (or ten). Beloved by influencers and celebrities alike, the brand’s on-trend, no-fuss apparel is also revered for its commitment to sustainability, with every product description revealing its true environmental impact. What’s not to love?
EVERLANE: When Everlane announced the launch of “the most comfortable heels ever” last year (also touted as the Celine-inspired update to the ballet flat) a 15,000 person wait-list quickly amassed. Since then, the brand has gone from strength-to-strength, and not just because Meghan Markle is a fan – Everlane also prides itself on exceptional quality with a commitment to sustainability and transparency.
SPELL & THE GYPSY COLLECTIVE: This Byron Bay-based label was spotted on the back of nearly every influencer at this year’s Splendour in the Grass, but its cool yet laid-back aesthetic resonates around the world. So too, does its commitment to sustainability, with Spell pledging to go fully green by 2025. In the meantime, the brand is working only with suppliers that will help it reach its target.
NOBODY DENIM: When it comes to textile waste, jeans are one of the worst offenders – and Nobody Denim is working to reverse that. Since its inception in 1999, the brand (which is a favourite of the likes of Miranda Kerr and Bella Hadid) has embraced ethical manufacturing principles and sustainable fabrics, all while retaining its cult status.
CHINTI & PARKER: Their stripe tees and star jumpers are signature cool girl wear, so it’s no wonder Chinti & Parker counts celebs such as Olivia Palermo as fans. While their wares aren’t cheap, they’re worth it: the brand works only with carefully selected factories that actively offset their carbon emissions, with an ethos that encourages quality over quantity.
CARE FOR YOUR CLOTHES
Now that you’re on your way to collating a more sustainable wardrobe, remember to take care of your pieces accordingly. Many of the above brands produce washer-friendly clothing, meaning less trips to the drycleaner (hoorah!). To help your pieces last the distance, try using a fabric conditioner such as Comfort 4in1 SkyBlue Fabric Conditioner, which will help smooth the fibres of your clothes, promoting next-level softness and reducing the need for ironing.