As per every item he introduces to the fashion market, self-confessed fan girl, Rosie Huntington-Whiteley, is already a proud owner of the Shoulder Pouch.
In fact, the British model took to Instagram to show that her new go-to accessory has even earned a seat at hers.
It's a similar story over at Pernille Teisbaek's humble abode too, with the cream edition already part of the fixtures.
Because who needs a coffee table book when you can have a Bottega masterpiece?
Available in a handful of delightful colourways from Moutarde to Plaster, the Shoulder Bag retails from $2,800 and is sure to fly from shelves.
In keeping with the traditional fashion domino effect, other mega brands are championing the trend this season too with the likes of Staud following suit.
Home to the industry-famous Bissett bag, Staud recently welcomed a new baby to its fashionable brood.
May we introduce you to the soft leather Moon Bag - a pleated take on its iconic shape which took to the front row last year.
Available to pre-order now, the sweet treat will set you back $585 - but is sure to last a good few runs to the coffee shop and back.
Two colourways, burgundy and grey, are currently available online.
Anybody else suddenly hungry to go shopping?