Whether it's a screenshot of your favourite blogger's Instagram feed, or a photo of some killer IRL street style, the 'Snap To Shop' feature is designed to give shoppers a list of items available on The Iconic that match those in the image uploaded to the app.
The Iconic's chief technology officer Zoe Ghani said in a statement: "With two out of three of our shoppers purchasing via The Iconic mobile devices this year alone, we knew there was a strong demand for a mobile-first and more personalised shopping experience. This is how and why ‘Snap to Shop’ was born."
"Think about every time you’ve seen something on Instagram and taken a screenshot, saw a celebrity wearing something in a magazine that catches your eye or even seen something in a shop window, but don’t have time to stop and browse.You can now take those images and upload them within The Iconic app, or take a photo in the app, to instantly receive product recommendations for similar or the same items on The Iconic at the touch of a button."
"Users can easily search for products on The Iconic by uploading or taking a photo of clothing they see during the day - whether it’s clothing or accessories posted on social media or in a magazine, in real life or even at another store," she finished.
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