Serena Williams is a seasoned traveller - and when she's not winning Grand Slams, she's constantly jet setting for work, business and pleasure. Safe to say she knows exactly what you need when it comes to travel, so it was only a matter of time before she released her own line of essentials.
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The tennis champion has teamed up with cult lifestyle brand Away to design a limited-edition line of luggage and travel accessories that reflect her individual style. Williams customised Away's signature pieces with a vibrant red exterior and unique camo print interior.
Each suitcase from the Serena x Away collab comes with a matching camo-print luggage tag. The collection also features the celebrity-favourite Insider Packing Cubes, along with a newly launched travel accessory known as The Shoe Cube, which is specifically designed to separate your footwear from the rest of your belongings. Both are designed with a water-resistant nylon fabric in Williams’ red hue with blue zipper detailing.
"Travel is a huge part of my life, and I’ve always been a fan of Away," Williams told InStyle Australia. "I’m also passionate about design and style, so creating my own travel collection has been something I’ve wanted to do for ages. Away stood out as the perfect brand for me to partner with and help bring my ideas to life in a thoughtful way."
She added, "The design process was very collaborative. It was important to me that I was able to bring my aesthetic and perspective to the partnership and that the product we created reflected my personal style. The Away team understood my vision and encouraged me to include the design elements that were important to me, specifically the camo print we chose for the interior, coupled with a bold red exterior. Their expertise and guidance allowed us to introduce a perfect collection for travellers."
The Away x Serena collab is limited edition, meaning that once it’s gone, it won’t be back. So grab one of the ruby red suitcases while you can. Shop some of the pieces below: