"The line is "going to be at every Sephora store, and we will go globally next year," Gomez added. "There’s lots and lots of other things I want to share with you guys, but we’re going to share them within a few months." Gomez did the Instagram Live from Rare Beauty's office and teased Rare Beauty's Instagram. "A lot of what’s coming up is going to be in participation with you guys," she said. "I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves."
Rarebeauty.com is live too, teasing an email list for the line.
Selena is a beauty chameleon. Off-duty she loves a nude palette and a ‘no makeup’ makeup look, whereas when she’s on the red carpet, the girl knows how to make a statement with colourful eyeliner and bright red lipstick like nobody's business (often thanks to her good friend celebrity makeup artist Hung Vanngo).
It looks like she’s taking this new venture seriously and is thinking beauty domination. According to WWD, Selena filed for a trademark through the U.S. Patent and Trademark Office on July 11 for “Selena Gomez” across a number of beauty categories, including fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.
Previously, the singer/actress has only dabbled in the fragrance world, having launched her own namesake scent, Selena Gomez EDP, back in 2011.
Given the celebrity is not a big fan of the spotlight, having previously taken time off from her career and social media to focus on her health and happiness (she suffers from lupus and has battled with mental health issues in the past), we’re glad to see her making a foray into beauty and we’re sure that whatever products she comes up with, a message of self-love and empowerment will be at the heart of it.