The chief pillar of Scandinavian style is functionality. The harsh winters of northern Europe have long influenced Scandinavians to value utility above aesthetics, and so it is only natural that simplicity dominates. This, combined with a turn away from frivolity in design after the two World Wars, inspires the pared back designs that are synonymous with Scandinavian style.
An overall minimalism defines Scandinavian style in the home, with clean lines and natural tones serving as the main inspirations; think wooden floors, white walls and natural finishes. The use of cool tones and light colours enhances dark spaces, and combined with cleverly placed artificial lighting, like this one from Ikea, the long dark days of northern European winters can almost go unnoticed.
Once a crisp foundation is set, make use of the Danish concept of Hygge, meaning coziness, to bring personal touches to your home, like this Alpaca Throw from Fourth Street or this Kmart rug, which will bring warmth to any space. The popularity of Scandinavian interior design means it is pretty easy to find the perfect pieces for your home, with Kmart, Ikea and BoConcept all offering a variety of Scandinavian inspired pieces at a range of prices.
Following the same principles of functionality and minimalism, Scandinavian fashion is simple yet standout. With the cold winters calling for warmth, the art of layering comes second nature, and with that, a captivating creative flair for combining prints and colours.
Staying true to the classics and simple silhouettes, pieces are elevated with accessories, or an unexpected juxtaposition of femininity and sportswear, think bike shorts and heels, or maxi dresses with sneakers. Take inspiration for your own wardrobe by looking for classic pieces in bright colours and layering clashing prints, or shop the go to brands of the Scandi style set Ganni, Stine Goya, and locally, Faithfull the Brand.