The international Fashion Weeks are the birthplace of many trends—and it's not just about those on the runway. Jared Leto and Kim Kardashian West hit up Paris Fashion Week with statement platinum hair, causing peroxide-mania to take hold. Ready to take the plunge? Keep in mind that bleached hair is high-maintenance and requires regular touch-ups, however the right products can be game-changers, making sure hair stays healthy and doesn’t lose its lustre.
A must for every bottle blonde, purple toning shampoo is the ticket to ensuring the flaxen hue doesn't turn brassy. Because yellow and purple are opposite each other on the colour wheel, a deeply pigmented violet shampoo will counteract warm tones and extend the life of your colour. Need a crash course? We spoke to Ray Symons, master stylist at Mizu salon in New York, to get his top tips…
From left: Goldwell Dualsenses Blondes & Highlights Anti-Brassiness Shampoo and Conditioner, $24.95 each; 1800 506 060. Fudge Clean Blonde Violet Toning Shampoo and Conditioner, $19.95/300ml each; at priceline.com.au.
How exactly do these shampoos work?
"Toning shampoos deposit the purple pigment into the hair to cut down on the brassiness and also help to brighten silver tones. If the hair has brassiness and orangey tones to begin with, it won’t do much, even if the hair is double processed [bleached and then coloured] or highlighted. If the hair starts off with the correct pigments during the colour service, then the after-care with the toning shampoos and conditioners will help."
How often should you use it?
"Only use these type of products maybe once a week or every other week to freshen up the tones in your hair."
"Use it as you would a normal shampoo and conditioner but don’t leave the product in the hair too long as the hair could grab the purple tones. Those with fresh highlights and double-processed blonde hair should use styling products that have no colour pigment, meaning any creams or serums, mousses or sprays that are either white or clear in colour, so the hair won’t pick up the colour of the product."
What else can blondes do to maintain their shade?
"Sometimes the stuff in our water can build up on the hair and make it brassy, such as minerals, chlorine or even rusty pipes. A great solution is to buy a shower head with a filter, like T3’s Source Showerhead Filter [$245.50; at dillards.com], to help cut down on mineral deposits and keep hair fresh."