Ralph Lauren has announced its annual Pride campaign, ‘We Stand Together’ benefitting the Stonewall Community and Foundation. Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives and financial grants, the brand has launched a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children. The company will donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organisations around the world, including the Stonewall Community Foundation which prioritises and lifts up those who experience the greatest vulnerability within the community, including communities of colour and transgender, gender non-conforming, and non-binary people.
Kate Spade New York has launched a rainbow capsule collection in honour of Pride Month and will make a donation to The Trevor Project - an organisation providing crisis intervention and suicide prevention services. The brand is also partnering with the organisation to help fund its critical community outreach, programs and services.
What better time to invest in a fuzzy slipper (that also gives back). To complement the brand's capsule collection, UGG are also donating $125,000 to GLAAD — a nonprofit accelerating acceptance and advancing equality for the LGBTQ+ Community
Face Halo is releasing a new Pride-themed version of its cult reusable makeup remover. The brand will be donating 5 percent of all proceeds from the campaign to the Trevor Project. "We are excited to keep spreading love with this campaign and continue learning from each other."
Cara Delevingne has collaborated with PUMA on a 13-piece capsule collection, 'From Puma With Love', dedicated to Pride Month this June. The collection is "inspired by Cara’s passion to show love, hope and kindness toward one another while also giving back to the LGBTQ+ community and its members," a statement said.
Puma will be donating 20 percent of the collection's proceeds to the Cara Delevingne Foundation, which is a part of the Giving Back Foundation that supports LGBTQ+ charities including GLAAD, The Trevor Project, and Mind Out.
Reebok has dropped its "All Types of Love" collection in honour of Pride Month, which includes apparel and sneaker styles in varying rainbow colourways. The brand is also launching its “Proud Notes” campaign where it is working with activists and influencers in the LGBTQ+ community to tell their stories. The brand is donating $75,000 from the collection to the It Gets Better Project.
Morphe has launched its limited-edition Pride collection, which includes the 10G GLSEN UP Artistry Palette, with 10 standout shades. The ‘Free To Be’ collection will help shape a brighter future for the LGBTQ+ community, with 100 percent of proceeds being donated to GLSEN, to help create safe and supportive school environments for K-12 students.
Teva has unveiled four styles of its Rainbow Pride Pack for a Pride Month initiative created in partnership with the It Gets Better Project. The brand will be donating $20,000 from the collection to the organisation.
Under Armour is releasing a rainbow tie-dye edition of its UA HOVR Phantom 1 sneaker for Pride Month. The brand has also created the UA Pride Grant Program, which will provide aid to LGBTQ+ community-focused nonprofits impacted by COVID-19.
Ruby Rose has teamed up with Crocs to release a limited-edition Pride shoe. "I’ve been incredibly excited these past few months to design another shoe with @Crocs!," the Aussie actress said. "While Just Love is a collaboration celebrating Pride, the message of equality and acceptance is one that resonates across movements and communities. In honour of this partnership, we’ve made a donation to @GLAAD, a leading media advocacy organization working to accelerate LGBTQ acceptance. Always lead with love and #ComeAsYouAre."
Frankies Bikinis, a favourite among the celebrity crowd, has launched a collection to support the LGBTQ+ community - something very close to founder and creative director Francesa Aiello. “I was the first person my brother came out to at 18-years-old, and since then it has always been on my mind to find a way to give back to a community that has been there to support and guide him," she says. "I have been fighting alongside my brother and this community, and will continue to do my part to use my platform to educate, to speak up, and to demand change”
The Pride Collection will give 20 percent of proceeds to Stonewall Community Foundation, an organisation who is taking incredible steps to support the LGBTQ+ community.