Navigating the wild world of beauty can be overwhelming. There's no denying the global beauty industry is flourishing from a seemingly endless supply of new eco-friendly and diverse beauty brands, celebrity product drops, and influencer-endorsed merchandise. That's why when new stats come out, like the most popular beauty products people are shopping, comes out - we listen up. Stylight analysed over 11,000 beauty products to determine the 10 most popular among its users.
These products define what it means to be 'It', creating cult followings in their wake. Below, the most popular foundation, lipstick, nail polish, perfume and skincare product on the Internet.