If there's one thing you can't fault Instagram for, it's its trend forcast. With celebrities and influencers posting their new wardrobe additions in real time, it's easy to see the next big thing before it hits the mainstream. Case in point, the handbags that started on Instagram, via the likes of ever-stylish Rosie Huntington Whiteley, and have now filtered down to the streets of fashion week and beyond.
Introducing pillow bags, a soft clutch shaped like a fluffy pillow - or cloud, if you prefer, first brought to our attention by Daniel Lee at Bottega Veneta. Now, different versions of the pouch-like accessory are popping up all over, including in metallics and woven fabrics.
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Below, see how the fashion crowd is styling theirs before shopping for your own.
Here, the best pillow bags to shop now.
Bottega Veneta, The Pouch large leather clutch, Coming soon to Matches Fashion
The Row, The Ascot cotton clutch bag, $1533, Matches Fashion
Zara Metallic Maxi Clutch, $45, Zara
Kilometre Paris, Sandolo Essaouira embroidered dip dye clutch, $1538, Matches Fashion
Maison Margiela, Glam Slam medium quilted-leather bag, $2463, Matches Fashion