After a day of viral backlash, Pepsi has finally agreed to pull its controversial ad starring Kendall Jenner.
The commercial in question follows a platinum blonde Kendall Jenner as she poses for a photoshoot (how meta), while a protest rages outside. After a moment’s hesitation, Jenner strips away her blonde wig and joins the group of protestors. Once in the crowd, the model hands a police officer a can of Pepsi, which sends the protestors into a fit of cheers.
Detractors have been comparing the commercial imagery to this viral photo from a Black Lives Matter protest, citing a blatant insensitivity to recent events.
The brand apologized for the tone-deaf video on Wednesday, stating: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
Kendall was the first model to land a global campaign for Pepsi since Cindy Crawford, and she showed admiration for her idol by sharing a snap of the supermodel in a pepsi jumper with the caption "GOALS." Despite celebrating it's release yesterday, Kendall is yet to make a comment on the controversy caused by the campaign.
This article previously appeared on InStyle.