The brand apologized for the tone-deaf video on Wednesday, stating: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
Kendall was the first model to land a global campaign for Pepsi since Cindy Crawford, and she showed admiration for her idol by sharing a snap of the supermodel in a pepsi jumper with the caption "GOALS." Despite celebrating it's release yesterday, Kendall is yet to make a comment on the controversy caused by the campaign.
This article previously appeared on InStyle.