Every season, the industry's buzziest names flock to the four fashion capitals of the world to flex their sartorial muscles in front of a swarm of camera flashes.
But it's high time Fashion Week Men's attendees were given the style kudos they deserve with Paris playing witness to some of the greatest street style over the last few days.
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Managing to almost steal our attention away from the runway, those who bagged an invitation to Jacquemus certainly packed their finest garb for the show.
In not-so-surprising news, a plethora of the French label's widely-cherished handbags swung from necks, fingers and wrists - all too delicate to hold their invitations but practicality doesn't have a place when competing to appear in fashion round-ups across the globe.
Other fashion takeaways included oversized suiting, clompy '70s boots and all things sorbet yellow.
Over at Acne, Instagram's girl pack, Monica Ainley, Camille Charriere and Pernille Teisbaek, demonstrated how to tackle the city's snow spell in style. We're talking leather trousers, draped knits and of course no Parisian trip would be complete without an oh-so-chic roll neck.
Fancy a cheeky lunchtime scroll? Grab a cuppa and feast your eyes upon the most swoon-worthy fashion from Paris Fashion Week Men's.