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Mido Celebrates A Century Of Style

The Swiss watch brand looks back at its 100-year history, and reveals a very special new timepiece. - by Natalie Mell
  • 05 Dec 2018
Mido Celebrates A Century Of Style

Turning 100 is a major milestone that should be celebrated—there's no arguing with that. And with 2018 marking a century in business for Swiss watch brand Mido; the label threw a birthday bash to remember.

Held in Singapore within the city's lotus flower-shaped ArtScience Museum, the event welcomed guests from around the world, including InStyle, who were taken on a journey through Mido's storied 100-year history.

ArtScience Museum singapore

The celebration was held inside Singapore's ArtScience Museum

Mido

From Art Deco posters to gorgeous vintage watches, Mido's past was honoured in a chic retrospective, before its present-day craftsmanship took centre stage. The brand presented its latest timepiece, the Baroncelli Lady Day and Night, which has been cleverly designed with the modern woman in mind.

mido baroncelli lady day and night

Mido Baroncelli Lady Day and Night watches, $1,350 each; midowatches.com

Mido

The versatile watch, which is available now, comes complete with three easily interchangeable straps that can be switched-up depending on your outfit, mood or occasion.

Mido

A model wears the The Baroncelli Lady Day and Night

Mido

But the event didn't end there. The crescendo to the evening came courtesy of Dutch model Romee Strijd, who surprised everyone when she appeared wearing a yet-to-be released Mido watch.

Romee strijd

Romee Strijd

Mido

Representing Mido's future, the Rainflower timepiece is set to launch in May 2019, but right now everyone has the opportunity to design their own take on the feminine shape. 

Strijd was the first to take part in the brand's #CreateYourMido campaign, choosing to combine a rose gold case and black leather strap with a mother-of-pearl face accented by striking green jewels.

Mido rainflower watch

Romee Strijd's Rainflower watch design

Mido

Strijd's sophisticated design will go into production alongside four customer submissions, which are due to be revealed in March. Watch this space!

Mido singapore celebration

Dancers perform at the Mido 100-year anniversary event

Mido
Natalie Mell
Natalie Mell
Natalie is InStyle's Fashion News Editor, reporting on the latest red carpet and runway news for the magazine and online.

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