Calling all beauty addicts! Mecca have announced their latest venture: a festival dedicated entirely to beauty. The cosmetics retailer shared the news with excited fans today, revealing 'MECCALAND' will take place in Kensington, Victoria, from the 13th-15th April 2018.
Described by Mecca as an "expertly curated playground of festivities," the new event is set to be a beauty lover's dream. There are twelve interactive sessions to be held across three days, with each three-hour time-slot boasting non-stop, interactive and Insta-worthy moments.
Festival-goers will have access to 25 of the world's top brands (including Nars, Stila and Drunk Elephant) and will be given the chance to shop both classic and never-before-seen products. The ticket will also grant you access to brand experts, main stage entertainment and appearances from top beauty bloggers such as Bella Fiori and Heidi Hamoud, and a tote bag.
Think 'The Royal Easter Show', but for grown-ups who are obsessed with skincare and make-up.
"MECCALAND will bring together our community of die-hard MECCA Beauty Junkies for our first-ever festival. It's a celebration of the best the beauty world has to offer in an interactive, theatrical, fun-filled environment," said Mecca founder Jo Horgan. "I can't tell you how excited I am to share this spectacular carnival-like experience with our customers."
The $49 tickets will go on sale to the general public from the 27th of February, with Mecca Beauty Loop members scoring a pre-sale on the 26th of February. Find out more about the session times and ticket sales here.