What else can we expect?
“Shapes are a little more dramatic this season—expect asymmetry, sheer silk anoraks over timeless swimwear, floor-sweeping gowns and belted party dresses. We are also showing black for the first time—floral of course!”
How are you marrying this darker direction with your already established aesthetic?
“It is very much in line with our established aesthetic as we are incorporating black in a very wearable, feminine manner. We also love the thought of our girl toughening up our florals [like we do] in the office. We all wear We Are Kindred with boots and denim—it’s all part of our vision.”
Do you have a favourite piece from this collection?
“It’s honestly hard to pick a favourite this season! Probably the apricot floral maxi dress with black scalloped lace detailing. It’s a little bit traditional but still so sexy and beautiful.”
What advice would you give to someone who isn’t used to wearing bold motifs, but wants to start?
“A head to toe floral look isn’t for everyone, so we recommend starting with a gorgeous printed blouse paired with a great jean or leather pant.”
What sort of atmosphere will you be creating for your Fashion Week presentation?
“We’re going with a traditional salon feel this season, not a straight up-and-down runway. It will be a beautiful visual and sensory feast!”
Will you have a message for your models ahead of the show?
“We always say our Kindred girl embodies “sexy pretty,” and this is how we want our models to feel and be portrayed in the show. The show is feminine and fun, and a little smile on the runway is necessary! Fashion really shouldn’t be taken too seriously!”