What trends do you think will translate well to the global market?
Red, shirting, tailoring and believe it or not, mullets were making a comeback within menswear shows across the week. Watch this space!
What does it take to be a good buyer?
Someone who isn’t afraid to take risks. You also need to have an open mind and be able to be decisive in high pressure environments. You have limited time to view a collection and need to very efficient at getting all of the information you need quickly. The time between viewing collections and placing orders can be an intense small window of time.
Is it as glamorous a job as it seems?
Yes and no. I’m very lucky to have a relationship with some of the world’s most talented designers, being able to experience the clothes up close and getting to know the story behind each collection. At the same time this requires a lot of travel and work behind the scenes to make everything come together.
What sort of advice would you give to someone who wants to become a buyer?
It’s imperative to understand your market and what’s relevant at the time (and long term) in terms of designers. You have to have a strong initiative and not be afraid to get your hands dirty. At the beginning it’s a lot of admin but it’s a great career – exciting, interesting, and diverse.
Buyers and bloggers have been at odds in more recent times (particularly for front row status), what is your take on this?
I think they are equally as important in this ever changing and growing retail landscape, we have different purposes to cater to. At MATCHESFASHION.COM, we work with style influencers to curate the key looks of the moment for our ‘Shop With…’ series (Most recently with Australian, Carmen Hamilton). In an ideal scenario everyone would have a front row seat!