New technology and formulas mean the world of sky-high lashes is constantly evolving, and finding the latest and greatest mascara is like the holy grail of make-up. From thick, wet-look lashes, to a more natural, subtle take, we've all bought that mascara that with one coat we know it's not the one.
So we asked five InStyle editors to reveal their go-to mascara so you don't have to waste a dollar more...
Kate Moffat, Digital Content Manager
"I’ve tried a lot of mascaras in my time, but this $16 Bourjois wand is my pick of the bunch. It perfectly coats each lash without clumping, and can be layered depending on how much coverage you want. It doesn’t smudge or flake, and is ultra-black in colour (unlike some other formulas!). The handy side mirror makes it perfect for on-the-go application too. In a nutshell, it’s a steal!"
Lucy Wood, Fashion Market Editor
"I was that person that had 10 different mascara’s going at once, and not love any of them. That is, until I started wearing Bobbi Brown’s intensifying long-wear mascara. I love that I can slowly build volume (clump free) with thin layers, and wash it off easily at the end of the night."
Lulu Custance, Fashion Office Assistant
"Having blonde eyelashes makes wearing mascara very important to me. If I’m not wearing it, I look like a boy! For something long lasting and natural looking, a waterproof Le Volume De Chanel in brown does the trick."
Laura Wilson, Acting Beauty Director
"As a Beauty Director, I get to try so many and simply couldn’t choose. However, the two that I turn to when I need lashes I can rely on are Estee Lauder’s Sumptuous Knockout Defining Lift and Fan Mascara and Maybelline New York's Lash Sensational Full Fan Effect Mascara. Estee Lauder's is blacker-than-black in colour and gives me length, volume and thickness in one swipe- although I apply a two heavy coats. Why? I prefer spider-like lashes and this mascara gives me just that, without the panda eye effect that happens all-too-often with other brands.”
“Apply two coats and simply wait for the comments to start rolling in. It’s $21.95, but you can shop it in Priceline or Chemist Warehouse and get a much-loved discount without compromising on quality, so I get mine there and pocket change from a $20 note. Winning.”
Natalie Mell, Junior Fashion News Editor
“My super-affordable Rimmel mascara makes my lashes look longer and fuller without clumping—even when I apply multiple coats. Bonus points for the fact that is washes off easily, so I never step out of the shower with panda eyes!”