When it comes to recreating the best beauty moments from the decade that brought us Audry Hepburn and Edie Sedgwick, most of us don't know where to start. Enter: Jo Baker, best known as the modern queen of '60s beauty and Lucy Boynton's go-to make-up artist.
“She usually sends me a pic of her dress, and I ask how it makes her feel,” says Baker. “I conjure up looks to bring that mood to life.”
While there are no rules about application, Baker told InStyle, “If I’m going for a big statement in one area, like her eyes, I usually prefer to keep the other features pared down. I find this an easy way to maintain a modern look and feel."
Playing with eyeliner instead of shadow is another way to keep it fresh, says Baker. "Eyeliner can create the illusion of an upward sweep without all the heavy layers of blending and shadow," she says. To create the negative-space look seen on Boynton above, look in the mirror and open your eyes, then trace the line where your lashes hit your lid. If you have "hooded" lids, says Baker, play in the area above your crease for maximum impact.
But no matter your eye shape, according to Baker, a good eyelid primer is also a must. One of her favourites? Nars Smudge Proof Eyeshadow Base ($40; sephora.com).
Looking for more groovy '60s-inspired beauty hacks? See our definitive guide to braiding: The Most Pinterest Worthy Braided Hairstyles We Ever Did See.