The latest trend getting a major reboot is yet another one which comes direct from the decade that gave us bike pants, scrunchies, neon, tube socks and overalls: the 1990s.
And like all the other trends coming back out of the wardrobe from this decade, this trend requires serious style stamina. It’s not for the faint-hearted, but it can be done in a chic-yet-ironic way as evidenced by all the models, influencers, celebrities and street style stars who have been rocking it hard on the ‘Gram in recent posts and also over on social media’s ultimate mood board, Pinterest.
We’re talking about the logo trend of course, the trend that says it’s fine, great even, to be decked out in head-to-toe branding.
According to the Pinterest 100 Report, the site has seen an increase of 203 per cent in saves for “logos” globally since last year, confirming what we already knew: logomania is back.
However, this time around it’s not just about head-to-toe logo looks, 2018’s logomania trend offers options for the beginner like a logoed accessory in the form of a statement bag or belt.
Scroll down for the street style to take your cues from.