From the new kids on the block like Rihanna’s Savage x Fenty to big industry players like Agent Provocateur and Victoria’s Secret, there are plenty of labels out there to get you started. We’ve rounded up our favourite brands below, so you can make sure your next lingerie purchase is done with confidence.
Savage x Fenty
Rihanna’s groundbreaking lingerie line had us talking for all the right reasons. Apart from being affordable, the designs are uber pretty and the range caters for a wide variety of sizes, too. Think of it as Fenty Beauty’s 40 shades but in underwear form.
Apart from being as pretty as a picture, Love Stories lingerie is made to last. Founded by Dutch designer Marloes Hoedeman, the brand seeks to fill the void between aesthetically pleasing and actually functional underwear, making cute bras, undies and even swimmers that you’ll want to wear over and over.
Calvin Klein Underwear
An offshoot of the famed clothing line, Calvin Klein Underwear is ideal for everyday basics. Seriously on trend in their design, a classic pair of Calvin Klein undies will last for years to come. An investment worth making!
Coco de Mer
British brand Coco de Mer makes the sort of feminine, playful lingerie you dream about. Whether it’s a cheeky brief or a lace bodysuit, everything this premium brand touches turns to gold.
This US-based brand are all about making elevate basics. Think, soft cup bras with a little added lace, or thongs with a revealing cut but made from soft cotton. For those who don’t want to sacrifice comfort, Skin is for you.
The biggest emerging player in the lingerie business, ThirdLove, is all about honouring your body, no matter what it looks like. Whether you want a classic push up bra or a barely-there bralette, ThirdLove has a fit for you. Fast becoming a go-to for many, the brand’s bras even come in half sizes to ensure the perfect fit.
The ultimate in sexy, luxury lingerie, British brand Agent Provocateur knows how to make you feel good. Whether you want a corset, a bodysuit or a pair of sultry underpants, there’s something worth the investment from this label.
The height of sophistication, La Perla is the premium Italian lingerie brand everyone should indulge in at least once. Known for their exquisite fabrics and supple cuts, La Perla’s legacy as the premium lingerie brand is well earnt.
This American (but made in Italy) lingerie brand is all about gorgeous separates in luxury fabrics. From lace trimmed elevated basics to soft bralettes in nude shades, there’s an every day set for everyone.
Renowned for impeccably made and trusted shapewear, Australian-made Nancy Ganz gives that sleek finish to every outfit. You'll find everything from full-body coverage to something a little cheekier. Shop here.
Watch Adriana Lima say a tearful farewell to Victoria's Secret below: