With packaging designed for an Instagram snap and luxe formulas that work, these US bloggers are dominating the skincare scene, one face mask at a time.
Do you remember the moment you decided to start Summer Fridays together?
MH: “We’ve been friends for nearly a decade with similar career paths: Lauren was working as a news anchor and I was a TV host, then we both started our blogs [Life With Me and You & Lu] around the same time. We wanted to create something that could make you look and feel refreshed in 10 minutes. We wanted to make a mask that really worked, with clean and effective ingredients.”
LGI: “I remember the first time we started daydreaming about the idea of making something together. We couldn’t stop thinking about it. We spent a year-and-a-half creating our brand and working alongside our lab. I was pregnant at the time, so our ingredients list had to be clean and safe.”
What has been the best lesson you have learned along the way?
LGI: “Plans change and there are unexpected hurdles every day, but a willingness to be flexible and adapt quickly will keep your business climbing in the right direction.”
What’s your one desk essential?
MH: “I have a Miracle TimeCube Timer that helps me set blocks of time to get work done.”
The Miracle TimeCube Timer, $27; amazon.com
What’s your go-to beauty look?
What’s your must-have beauty travel item?
MH: “Our Jet Lag Mask, of course!”
Summer Fridays Jet Lag Mask, $73; mecca.com.au
What hair product is on highest rotation in your bathroom cabinet?
LGI: “Ouai Wave Spray—I love undone beachy waves.”
MH: “I can’t live without Oribe Dry Texturizing Spray.”
Ouai Wave Spray, $40/150ml; sephora.com.au
What’s your best beauty tip?
LGI: “Carry a hydrating mist...for when your skin feels like it needs a dewy boost.”
MH: “Always wash your face before bed.”