Lara’s approach to fashion resonates with the core of the brand explains director, Candice Rose-O’Rourke.
“Lara understands the effortless and natural Australian girl, but more than that, her beauty brand. [The Base] reflects the same minimal and laid back aesthetic that Zulu & Zephyr does.
We knew together, we could create a unique campaign that really resonates with our girls”. Not only did Lara creatively direct the shoot, she also did the hair and makeup using products from The Base.
Keep scrolling to see all the stunning behind-the-scenes images from the photoshoot!
Photographed by Darren McDonald in the Santa Monica Hills the vibe of the campaign was inspired by the location itself, reveals Lara - a dry and dusty ranch blooming with desert flowers and rocky terrain.
“The campaign is all about the earthy terrain, that dusty feeling of being off the beaten track. And I think we really captured that”.