She may have captivated the millennial zeitgeist by selling lipsticks which subsequently catapulted her to billionaire status, but Kylie Jenner is only just getting started. After saturating the market with her eponymous brand, Kylie Cosmetics, the beauty mogul has announced that she will be launching her own skincare line, in addition to her billion-dollar cosmetic empire, called 'Kylie Skin By Kylie Jenner'. After rumours of an impending skincare line swirling for months, Jenner finally took to Instagram to confirm the exciting news with a fresh-faced photo showing off her luminous and radiant complexion.
What Is 'Kylie Skin'?
The youngest Jenner sister confirmed that her skincare range is 'cruelty-free, vegan, gluten-free, paraben and sulfate free and suitable for all skin types.' Of course, Kylie Skin already has its own dedicated Instagram account (which has amassed nearly one million followers and counting) implying that it will be a separate company from Kylie Cosmetics.
Anticipation for the release couldn’t be higher but there’s a still a lot we don’t know about Jenner’s upcoming beauty line. But rest assured, more will be revealed closer to the launch date. Jenner has taken to social media to provide fans with sneak peeks via her Instagram stories and reiterating that her line of products is unlike any other on the market. For example, the face moisturiser includes blue light protection, since "technology on your phone screen is damaging for skin" and Vitamin C serum is also the "first of many".
When Is Kylie Skin Launching?
Get ready because May 22 is the day the line of products will be available for purchase. And if it’s anything like the resounding success of Kylie Cosmetics, we have no doubt that the products to be swiped up within minutes of launching.
What Products Can We Expect?
The Kylie Skin Instagram account first posted a photo of the bottom of a bottle of Foaming Face Wash alongside the caption “first step”, hinting that she would be launching a cleanser. However, Jenner later revealed that the first release will include six products — foaming face wash, walnut face scrub, vanilla milk toner, face moisturizer, Vitamin C serum, and eye cream.
How Much Does It Cost?
Surprisingly, Jenner’s skincare line is affordable, with each individual item priced under $50 AUD. As per the Instagram caption, the prices are as follows: the Foaming Face Wash will be $34, the Walnut Face Scrub will be $31, the Vanilla Milk Toner will be $43 the Vitamin C Serum will be $40, the Face Moisturiser will be $34, the Eye Cream will be $27. The full set will cost you $180, which if you do the maths, works out to be $30 a piece.