Kylie revealed the capsule collection on her Instagram, along with a photo of herself with Balmain’s Creative Director Olivier Rousteing, whom she is a big fan of.
"I've always been a huge fan of Olivier's work for Balmain. His designs are so unique and whenever I wear one of his pieces, I feel confident and beautiful, and that's how I've always wanted my fans to feel when they wear Kylie Cosmetics," Kylie said in a press release.
"About a year ago, Olivier and I decided to team up to collaborate on an incredible makeup collection to be used exclusively in the Balmain Spring Summer 2020 fashion show at Paris Fashion Week this year, and I'm so honored to be working with Olivier to create the makeup look for the models walking the show."
“Usually, people work with cosmetics giants, but we’re doing it on a more intimate scale, because it’s based on friendship,” Olivier said in an interview with WWD.
Kylie will also be the official Makeup Artistic Director for Balmain's Spring 2020 runway show.
The Kylie X Balmain collection will include a pearlescent pink High Gloss called Model Behavior (US$16), a warm pink Matte Lip Kit named Paris (US$29), and a 9-pan Kylie Cosmetics x Balmain KyShadow Palette (US$42).
Staying true to Kylie’s millennial colour palette, the packaging is pastel pink, while the street art-inspired print brings a bit of Balmain. The colour scheme was inspired by the Balmain look Kylie wore to the 2019 Grammys.
"Olivier and I talked through which products we wanted to create, and we agreed that an eye shadow palette, a matte lip kit and a high gloss would really bring together the look we were aiming for,” Kylie told WWD. “We worked together and selected the colors for all products and designed the packaging. We knew we wanted to launch it the same day we do the fashion show so the whole day is about the show and the collab.”
Not giving away much about the look, Olivier told WWD, “There’s a definite look for the show, but within that, each girl will have different makeup depending on their skin tone and the clothes they’ll be wearing.”
The Kylie Cosmetics x Balmain Collection will be sold exclusively on kyliecosmetics.com from September 27 straight after the Balmain show.