There's also an interview with the Kardashian-Jenner momager herself, Kris Jenner, in which Kourtney acknowledges what we've always known to be true: "The devil works hard, but we all know Kris Jenner works harder."
"I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space," Kourtney wrote in a note on the site's About page. "Healthy living gets a bad [rap]; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that."
But it's not just another intimate look into the Kardashian-Jenner world — Poosh will also have its own line of products, though those have yet to launch.
Recently, Kardashian has been focused on advocacy of increasing FDA regulations in the beauty industry. Last year Kardashian teamed with the Environmental Working Group on a trip to Washington, D.C., to meet with staffers from the Senate Committee on Health, Education, Labor and Pensions to discuss the Personal Care Products Safety Act, which would update 80-year-old FDA regulations in the beauty industry.
A closer look at the official Instagram announcement teases such products as essential oils, beauty products, towel sets and even tea.
Kardashian has been a vocal advocate for clean beauty since giving birth to her first child and has long advocated for beauty brands to be more transparent with their ingredients.
With 2.2 million followers already under its belt before the site even launches, Goop better watch out because Poosh is coming for that lifestyle crown.
WATCH: The Kardshian's Hit The Roller Rink Amid Jordyn Woods Scandal.