Kourtney Kardashian officially launched her lifestyle brand Poosh on April 2, and while the online destination has been labelled 'Goop for Calabasas' fans had mixed emotions.
In short, Poosh is essentially a sleek website dedicated to "living your best life", with its own content on 'How To Look Good Naked' and why 'Cutting Out Gluten Is Your Best Option, Even If You're Not Allergic'. The site also has exclusive content with fellow Kardashian family members, including momager Kris Jenner.
Kourtney explains: "I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it's as though if you care about what you put in — or on — your body, then you're not sexy or cool. But this just isn't true, and Poosh is here to prove just that."
While celebrities and friends of the Keeping Up With The Kardashians star took to Instagram to celebrate the launch, many fans took aim at Kourtney's lack of self-awareness.
Below, our best picks of reactions to Poosh.
WATCH: Iconic Keeping Up With The Kardashians Scene Kim Kardashian Calls Kourtney The 'Least Interesting To Look At'.