Kim Kardashian West is nothing if not entrepreneurial.
She turned a friendship with the right people in Hollywood into a Reality TV deal, she turned Keeping Up With The Kardashians into a myriad of spin-offs, and she launched a range of businesses from clothing lines to a multi-million dollar app of the back of her TV success. Put simply: the girl knows how to make cash.
So it comes as no surprise to fans that her new KKW Fragrance line - an extension of her KKW Beauty line - is already raking in the cash.
Kim's three limited edition Crystal Gardenia scents launched on Wednesday morning, and TMZ reports the fragrances earned $10million USD ($13.1million AUD) in under 24 hours. The craziest part is that none of the buyers have ever even had the chance to smell the perfumes - an essential part of every fragrance purchase!
It was pretty much expected that the trio of perfumes would sell so well, considering Kim's impressive financial history.
Earlier this year, the KKW Beauty Creme Contour & Highlight Kit sales made Kim a whopping $14.5million USD ($19.2million AUD) in just the first three minutes. Fans were incredibly eager to get their hands on the product, despite mixed reviews from beauty bloggers and industry insiders ahead of their release.
Kim, keep doing you.