Keeping Up With the Kardashian's star Kim Kardashian uploaded a since-deleted video of herself on Wednesday, October 31st at Kendall Jenner's birthday party, where she called those who failed to recognise her celebrity inspired costume the R-word.
Kardashian and BFF Jonathon Cheban dressed up as ex-celebrity couple Pamela Anderson and Tommy Lee, but most guests at the birthday bash had no idea who the pair were supposed to be.
The beauty mogul posted on her Instagram videos of her going around and asking party guests to guess her costume. In the video she is (rightfully) being criticised for, Kim spoke to her former assistant and close friend Stephanie Shepard and said, “Nobody knows who I am. Yeah! R*******!”
"I want to apologize for what I said in a recent video post that is inappropriate and insensitive to the special needs community. I try to learn from my mistakes and this is one of those times. Please know that my intention is always pure, and in this case, it was a mistake. I’m sorry."
We hope Kim learns from her mistakes too. The R-word is insulting, derogatory and considered hate speech and has been used to alienate and exclude people with intellectual and developmental disabilities.
This isn’t the first time a Kardashian has been flippant with their use of derogatory terms. Kim’s sister's Khloe and Kourtney Kardashian have been called out before for using the R-word during on Instagram live video.
According to US Weekly Kourtney was heard off-camera saying, "Yes, you can, you f*ck*ng r*****." Khloé was then heard replying to Kourtney, "Are you f*ck*ng r*******?"
Whilst Kourtney did not address the criticism, Khloe apologised on Twitter writing, "Ugh I hate that word! Why did I even say that? You are a million percent right and I actually greatly dislike when people use that word! I will do better! I am sorry! much love today."
Let’s hope the Kardashian’s learn from this much-needed call-out.
This article originally appeared on Marie Claire.