Mark your calendars! Kim Kardashian West announced today that the latest addition to the KKW beauty range is launching March on 23.
The concealer kit includes three products designed for concealing, baking and brightening–a creamy liquid formula, in addition to both a loose and pressed powder. Kim, who previously described concealer as the 'holy grail' of make-up products, has been working on the new range for months.
"I'm working on concealers; we were actually supposed to put the concealers out first [before the Ultralight Beams], but I really wanted to perfect them," the 37-year-old revealed to Fashionista in November last year.
The campaign imagery features three generations of Kardashian-Jenner women, a first for the beauty brand. "Thanks to my mum and grandma for being the best models and going blonde for this shoot! I’m so proud that my concealers have anti aging properties and we used models ranging from their 20’s to 80’s," Kim wrote on Instagram.