Kim Kardashian West debuted a vibrant new pink 'do on Sunday, just one day after claiming she was "over" her icy blonde hue.
The Keeping Up With The Kardashians star has remained committed to her impressive platinum hair for about five months.
Taking to Instagram, Kim unveiled her bold and bright new colour in a video.
“Hey guys, do you like my new pink hair?” she asked.
She followed up with another selfie of her hair, before clarifying that it was 100% real.
"I don’t really do wigs . It’s real." she wrote on Twitter.
We love her new look!