Keeping it in the family, Kris Jenner is also featured in the iconic new video and images which, celebrate a major milestone for the cool-girl Italian label. The#MeAndMyPeekaboo project marks ten years since the launch of Fendi's peekaboo bag.
This is also the second installment of a series of family portraits Fendi is releasing through its social media channels to promote the #MeandMyPeekaboo campaign, following the debut in April with images of Silvia Venturini Fendi, creative director for accessories, men’s wear, and kids’ wear, and her daughters Defina Delettrez Fendi and Leonetta Luciano Fendi.
“Fendi is a family of women,” Silvia Venturini Fendi said in an interview. “And so are the Kardashians. They are a family of strong women with strong personalities. You could sense on the shoot that they were so relaxed and that they don’t pay attention to all that is happening around them.”
Former Fendi intern Kanye West (yes, really) also provided cuts of his song Love Lockdown for the videos, which show the women lounging in a field and walking around a pool, with Kardashian wearing Fendi logo boots and, naturally, a Peekaboo bag. Check out the video, here!