Kendall Jenner just became the first model to land a global Pepsi campaign since Cindy Crawford. A huge deal for any young model, we're sure, but it's been overshadowed by confusion and pure outrage online.
The new Pepsi 'Moments' commercial has received heavy backlash for their somewhat absurd message that soda can fix whatever problems the world is protesting right now.
To sum up the video: Kendall is at a photo-shoot, when she sees a group of protesters marching through the streets. She rips off her wig, wipes off her lipstick with her sleeve (which I'll go ahead and assume had been dipped in some kind of magic micellar water) and has an outfit change to be more ~casual~ so she can join in on the walk. There's actually no mention of what is being protested, though it heavily mimics images from Black Lives Matter and Women's March protests.
People all seem super stoked that Kendall is there. So stoked, in fact, that they hand her a Pepsi, which she hands to the police officer standing by. Naturally, the Pepsi exchange restores peace to the universe. It's an "interesting" idea for an ad campaign and, as you can see, the Internet is not feeling it:
You can watch the full ad below: