The model took to Instagram to share behind-the-scenes photos of her runway ensemble: an oversized coat that appeared to be made from real fur. The brand's Canadian designer duo Dean and Dan Catenacci have other fur pieces in the collection, including racoon fur hats and hooded jackets made from coyote fur.
"This coat!" she captioned the post, seemingly celebrating the fur piece.
"Is it real fur? Y support that?" questioned one upset fan.
"Wearing fur is not fashionable @kendalljenner. You should be ashamed, not proud of this. Come on, use your platform for something good," said another.
"Hmmmm. What's so great about the coat? Would you wear your dog? Same thing," wrote another.
"Did you see how this coat was made?! Maybe if you watched how the animals were skinned alive, you would think otherwise," another posted.
Kendall has not removed the post and is yet to comment on the backlash, though given her history of refusing to address controversy it is unlikely she will. In the meantime, fans remain disappointed and are leaving an ever-growing number of negative comments on her Instagram page.